ÈN MERCY is a fashion brand based in Paris and Shanghai, for which I was responsible for designing the logo. The brand is defined by its distinctive identity, drawing inspiration from femme fatale and vamp influences to express a concept that is both alluring and dangerous. This balance of beauty and menace informed the overall direction of the logo, which was designed to feel classy, luxurious, and powerful. Subtle gothic elements present in the clothing collections inspired sharp, precise letterforms, reinforcing a sense of confidence and strength. The logo aims to evoke boldness and authority across all brand touchpoints, whether worn or viewed through graphic applications. The lowercase “èn” introduces an initial sense of elegance and refinement, setting up a contrast before the more commanding presence of “MERCY” fully asserts the brand’s power.

Visit their Instagram page here.