I was tasked with creating visual assets for the BA (Hons) Design Management course at UAL as part of the undergraduate showcase. These assets included a logo for use across digital promotional materials, as well as custom-designed placards to accompany and present students’ work. The logo design was heavily inspired by the university’s iconic branding, incorporating its simplicity and recognisable identity. In addition, the design references the Double Diamond framework, the cornerstone of design processes and a core principle demonstrated throughout the exhibition and course itself.